Sasha has over 20 years operational and management experience in the healthcare / life sciences sector, having gained valuable international exposure in Canada (private & public), USA (private, public & life sciences), UK (St. George’s Hospital, life sciences and consulting), France (consumer), Germany (pharmaceutical) and global market access / commercial Sasha brings expertise in pricing & reimbursement/market access, policy, disease management, health economics, cost-benefit, and commercial assessment opportunities of pharmaceutical drugs, medical device ventures and healthcare services gained from: • Janssen Cilag (J&J Germany) • Independent Healthcare Consultant (global markets) • Working in all the major disease states covering >80 • P&R Europe & US master class lecturer and As the Director of a multi-disciplined medical practice for 6½ years in New York, Sasha established best patient, reimbursement and billing practices and successful contract negotiations with major private and public Sasha holds degrees in Biopsychology/Neurophysiology from the University of British Columbia and Physiotherapy from the University of Western Ontario. She also has an MBA from HEC Paris / London Business School, with a concentration in finance and entrepreneurship. Sasha is conversant in German (intermediate) and French (basic).
In August 2011, Sasha Richardson, Vice President GfK Bridgehead, established GfK Bridgehead’s West Coast office bringing both European and North American market expertise. Before this, Sasha opened GfK Bridgehead’s London office in 2007 where she was responsible for global strategic market access projects primarily for European life science clients. Sasha joined GfK Bridgehead from Janssen-Cilag GmbH (Johnson & Johnson) where she worked in Commercial Affairs & Trade in Germany in 2006.
evaluation projects.
indications (including orphan drugs and extensive reviews of risk sharing agreements)
international speaker.
health plans. In addition, cost effectiveness of various medical treatments was done to meet with Payers guidelines via in depth knowledge of CPT and ICD9 codes and established clinic-payer relationships.
