Bridgehead International Appoints Expert in Global Pricing and Market Access for Oncology Products
Marcus Deans, an expert in European pharmaceutical market access, pricing and reimbursement, has joined Bridgehead International’s London office as Principal Consultant
Sasha Richardson, Bridgehead Intenational, an expert in health economics, cost-benefit analysis, pricing, reimbursement and market access strategy will be transferring to the US to take on the new challenge of establishing a West Coast presence for the company
Nigel Seear has joined Bridgehead International as Vice President, Europe. Nigel brings his expertise in pharmaceutical market access, brand strategy and commercialisation.
International Ltd advised on strategic choices and implementation on the deal, reinforcing a long standing relationship developed by Tim Fitzgerald and Dr Fiona Paton with Raul Insa in this and his previous companies such as ISDIN. David Alcraft, Chairman, led the team.
