Recent Bridgehead projects in the health economics field include the following:
Bridgehead developed and executed a market access support plan in the United States for this product prior to its FDA approval. The plan incorporated pricing, market positioning, value proposition development and communication. Bridgehead provided the client with market access support and overall strategic guidance. In particular Bridgehead had worked with the client to develop the health economic rationale for the diagnostic in several non-US settings prior to this project. Previous work needed to be modified to capture the US-specific economic drivers of use and incorporate quality of life benefits of the technology. The market access plan included developing an economic model for the from a US perspective demonstrating the cost-utility of the technology to decision-makers, including payers and hospital administrators; development of a payer dossier that brought together published clinical and economic data in support of the use of the product; development of hospital cost-impact models to demonstrate to purchasing organizations how to recoup the costs of utilization via existing reimbursement mechanisms; and a reimbursement strategy update to ensure optimization prior to launch and incorporation of the other aspects of the market access plan.
Bridgehead provided the client with a novel prenatal diagnostic with a detailed 10 year revenue model that incorporated the impact of competitors entering the market as well as the positive influence of international society support or guideline inclusion. This tool was used to model out different scenarios based on use with sub-populations at higher risk for a genetic disorder. Once the optimal launch strategy was determined, a simplified cost impact model was developed to be leveraged in coverage discussions with payers.
Bridgehead worked with a client in the kidney transplantations space to develop a cost-effectiveness model that demonstrated the clinical and cost advantages of incorporating the client’s technology into routine practice. The model took a societal perspective and was used, once published, by the client’s sales teams and managed care teams to support their value based messaging. The published model was adapted by Bridgehead to develop an interactive cost-impact model that the managed care teams used in discussions with payers about the implications of coverage to their plans.
